[VIDEO] Fortitude Valley | How This Local Girl Built Her Magical Empire

By Shannon Edwards // Place New Farm

As you walk in you’re greeted by phases of the moon covered in rock crystals, sea shells, coral and beautiful jewellery pieces – this store and its staff are truly magic.

Located on the buzzing James street, Molten Store is a destination of worldly jewellery and curious accessories where the stores customers are unified by the pursuit of beautiful things.

From minimal and classic styles to opulent and sparky, there’s something for everyone’s taste, for every occasion.

We spoke with the store Director, Jessy Cameron, about the story behind Molten. Check it out!

How did this magical store all begin?

I began Molten Store as an online store when I was 23 from my lounge room in Teneriffe.

Over the course of the following years I went onto doing pop-up stores between Brisbane and Bondi.

It’s serendipitous actually. I started the brand as an online store and have come full circle to working in bricks and mortar retail.

There’s something special about walking into the store and being able to pick up items and try them on. I think it’s a real adventure.

I have people who shopped with me when they were in university and they’re now coming to me to buy special pieces for their wedding.